Project background: NYC & Company's Licensing Department worked with the FDNY to create a Monster Truck.
Project elements: Worked with FDNY and Street Activity Permit Office to coordinate reveal of a new FDNY Monster Truck. Also coordinated with City and NYC & Company press teams on details and messaging.
Project background: In celebration of 100 Years of Gran Via in Madrid, NYC & Company partnered with Madrid to rename Broadway 'Gran Via' for the day and sign a City to City partnership.
Project elements: Worked with Street Activity Permit Office to coordinate all necessary permits; worked with internal and partner creative teams to develop branding
Project background: NYC & Company partnered with Sesame Worskhop to rename an UWS street '123 Sesame Street' for a day
Project elements: Worked with the Street Activity Permit Office to secure all necessary permits, secure vendors, work with internal and partner creative and marketing teams to develop branding
Photo: Added bonus was being able to meet Oscar the Grouch and the man behind the puppet - Carroll Spinney. Carroll was the commencement speaker for Villanova University in 2004 when Ondria graduated.
Project background: In honor of the release of 'Where the Wild Things Are', NYC & Company created a week's worth of events which included renaming a Greenwich Village Street 'Maurice Sendak Way'.
Project elements: Working with the Street Activity Permit Office to secure all necessary permits; work with internal and partner creative and marketing teams to develop branding; securing necessary vendors.