Project background: National Geographic partnered with NYC & Company to promote their new show 'Great Migrations' and engage with New Yorkers to showcase the new content and state of the art video technology.
Project elements: Worked with internal and partner creative teams to develop branding; sourced vendors; liaised with venue on logistics; managed staffing responsibilities.
Project background: SyFy Partnered with NYC & Company to develop and produce an activation surrounding their 31 Days of Halloween programming.
Project elements: Worked with Street Activity Permit Office to secure the necessary permits; source vendors; create talent schedule; oversee staffing; work with internal and partner creative and marketing teams to develop branding
Project elements: The activation took place over a weekend in October with rotating acts on the main stage as well as a photo booth, cupcake decorating and face painting.
Project elements: In addition to the other activities, a pumpkin carver was secured to further promoted the SyFy brand.